Creator Monetization Glossary
The definitive dictionary for creator economy terms, metrics, and acronyms.
CAC
Customer Acquisition Cost. The cost associated with convincing a customer to buy a product/service.
Churn
The rate at which customers stop doing business with an entity.
CPC
Cost Per Click. The amount an advertiser pays each time a user clicks on an ad.
CPM
Cost Per Mille. The price an advertiser pays for 1,000 impressions.
CTR
Click-Through Rate. The ratio of users who click on a specific link to the number of total users who...
eCPM
Effective Cost Per Mille. A calculation of ad revenue generated for every 1,000 impressions.
Fill Rate
The percentage of ad requests that are successfully served with an advertisement.
LTV
Lifetime Value. The total revenue a customer is expected to generate during their relationship with...
RPM
Revenue Per Mille. The amount an author earns per 1,000 views.
Tokens
The basic units of text processed by AI models. Roughly 1,000 tokens equal 750 words.
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